STORY

ABOUT US
SWAWE IS A LUXURY CLOTHING EMBROIDERY STREETWEAR BRAND FOUNDED IN NEW DELHI, 2024. SINCE ITS INCEPTION, SWAWE HAS BEEN ON A JOURNEY TO TRANSFORM THE STREETWEAR FASHION SCENE IN INDIA.

SWAWE CAPTURES THE ESSENCE OF MODERN LIFESTYLE, DRAWING INSPIRATION FROM THE ELEMENTS OF LIFE THAT WE EXPERIENCE AND RELATE TO—NATURE, HUMAN EMOTIONS, ANIMALS, AND MORE. THE BRAND IS DEDICATED TO BRIDGING THE GAP BETWEEN EVERYDAY COMFORT AND LUXURY QUALITY WITH AUTHENTIC, UNIQUE DESIGNS. SWAWE OFFERS THE COMMUNITY A SENSE OF EXCLUSIVITY, WITH CLOTHING THAT TRANSCENDS ART AND BECOMES AN EXTENSION OF THE WEARER'S IDENTITY AND SELF-EXPRESSION.

SWAWE ALLOWS EACH PRODUCT TO TELL A STORY OF CRAFTSMANSHIP AND INNOVATION, WITH QUALITY AND AUTHENTICITY BEING THE CORNERSTONES. EACH PIECE IS HANDMADE, AND EVERY DETAIL, THROUGH DESIGN, PORTRAYS A DEEPER MEANING DERIVED FROM THE STRONG VISUAL LANGUAGE FOUND IN ORIGINAL GRAPHICS, VIBRANT COLORS, AND BOLD EMBROIDERED PRINTS.